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Do your homework. Prepare and research a company, organization, or person before you speak or write to them.
"Graduated? Seven job tips for college graduates," by Susanne Goldstein, Christian Science Monitor, May 13, 2011
Do your homework...College students—community to PhD—should know how to do basic research...Knowing what products the firm makes or which services it provides, reading about the leadership team..."
"Ten Tips to Help Those Seeking Jobs or Internships," by Bruce Hetrick, Indianapolis Business Journal, March 9, 2013
Most candidates I meet haven't adequately prepared for the interview. Before you meet, read everything you can find about the company on the Internet, including its fact sheet, newspaper and magazine articles and the LinkedIn profile of the person with whom you will be meeting. Making this effort can help you prepare knowledgeable questions that demonstrate your interest in working at the company and react intelligently to what you hear at the interview.
"Job-Hunting Dilemma: 5 Reasons Why You Didn't Make The Cut," by Deborah L. Jacobs, Forbes.com, October 14, 2013.
Employers expect a jobseeker to know who they are, what they do, where they operate, and how they compare with others in the industry...It is inexcusable for jobseekers not to know the basics about a company. Useful resources include newspaper articles, industry publications, employee blogs, and online discussions...The job-ready candidate is not only qualified but also has studied the company and knows its business, culture, product or service, and mission.
"Focused jobseeking: A measured approach to looking for work," by Dennis Vilorio, Occupational Outlook Quarterly, Spring 2011